2026 World Cup by the Record-Breaking TV Numbers
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This week's sports business newsletter from The Athletic digs into the Cup, ESPN's layoffs, LeBron, the world-record mile and more.
But was the World Cup worth it for the United States? That question is typically answered in financial terms: Add up the economic be
Houston's role as a host city of the 2026 World Cup let the city flex on the national and international stage, local leaders say
Fox and Telemundo see audience levels only topped by the Super Bowl
Two major economic powerhouses have not been participating in the FIFA groundswell.
The World Cup brought hordes of soccer fans to town, and locals flocked to watch parties. But did the games deliver on promises of an economic boon?
World Cup boosts East Passyunk businesses in Philadelphia, leading to creative block parties despite denied city permits and limited support.
Philadelphia has been flush with tourists flocking here for the World Cup and the nation’s 250th, patronizing local restaurants, bars, and stadiums. And in the aftermath, bar owners are weighing the exact size of any World Cup sales boom,
As organizers estimate approximately 16,000 people visited the FIFA World Cup Fan Zone along Courthouse Square over four days this month, downtown businesses reaped the benefits despite
FIFA President Gianni Infantino traveled some 70,000 miles in 39 days on a Qatar Executive Gulfstream G650ER.