Track shifting odds for the World Cup 2026 final ad market. Adidas leads at 89% while Pepsi climbs to 55%. Spot pricing ...

Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making.

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.

Walmart capitalized on its newfound status as a tourist attraction, welcoming football fans and the 18-year-old Spanish ...

FOOTIE fans have been left fuming after the BBC aired a big-budget licence fee ad and payment reminder during the World Cup ...

The campaign features the tagline "Thanks World, We'll Take It From Here." ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

Brooklyn Beckham is leaning into the public conversation around his family rift in a new World Cup-themed DoorDash ad. The 27 ...

Justin Bieber, Madonna, Tom Cruise, Shakira, BTS and more world-famous celebrities made cameos during the FIFA World Cup ...