The online TV service SeeSaw has unveiled its brand identity as its parent company, Arqiva, steps up plans to launch in the UK in the coming months. SeeSaw, built from the assets of ITV, Channel 4 and ...
The TV station ident - the short, jolly piece of graphics between the programmes that reminds you which channel you're on - ought to be fairly easy to get right. But it has developed into a whole new ...
Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...
DFS has launched its latest through-the-line campaign as well unveiling a series of sponsorship idents for ITV1’s latest series of Dancing on Ice. The through-the-line campaign has been devised by ...
Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...
Artistic director, curator and consultant Charlie Levine was tasked by ITV Creative with sourcing the talent that will deliver the work, briefed with scouting out artists from a diverse range of ...
ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...
European channel ARTE TV has launched a new series of charming idents created by Superunion, which are designed to give a nod to its position as a cultural hub Superunion’s newly launched idents for ...
You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...