The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

UK mobile network operator, O2, has become the newest member of the The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics ...

O2 Media launches first of a new range of products for advertisers to pinpoint target audiences O2 Media today announces the launch of O2 More, a first-of-its-kind scheme in the mobile industry, which ...

Mobile phone with dashboard. Modern user interface for businessman – vector illustration Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

Mobile network operator O2 is to undertake its biggest image makeover since dropping its BTCellnet moniker in 2002 with a £10m-plus ad campaign to "refresh" the brand. An umbrella ad campaign, ...

UK operator O2 has acquired the interest held in mobile commerce outfit Weve from its joint venture partners EE and Vodafone. Weve will now operate as a wholly owned subsidiary of O2 UK. Speaking to ...

Although many iPhone owners in the US are busy worrying about third-party apps or about their phones in the wake of the 1.1.1 firmware, European consumers and carriers are gearing up for the November ...

According to Sanjay Sabnani, O2 Asia-Pacific’s new VP of marketing and branding, the PDA maker “wanted to be more focused with one (agency)” . The change is not expected to affect its media incumbent, ...

A £70 million advertising strategy is to be launched by O2 centred around a Narnia inspired world, which is set to run across all of the brands services and products. Around £40 million will be spend ...

A high court judge today refused a request from mobile phone giant O2 to prevent a rival operator using pictures of bubbles in its advertising. Mr Justice Pumphrey said O2 should have the chance to ...