2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. We are one week away from the World Cup kicking off, with Mexico ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the running brands stealing their business keep a scoreboard anyone can read.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

With the World Cup underway across the U.S., Canada and Mexico, some brands are generating buzz through creative marketing and organic customer response. Experts say non-sponsors of the tournament are ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

Brazil faces Morocco for their opening game in the 2026 World Cup. Here's how to buy Vinícius Jr.'s Nike Home Jersey.