In a resource-challenged local TV environment the need for creative, efficient programming solutions is greater than ever. A trio of top station group programming leaders will share how they’re ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
The federal government has rules in place to limit local TV station ownership. But those rules could be relaxed — or revoked — under the Trump administration. This comes as consolidation efforts are ...
Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels as a holistic premium video world, where planning, buying, selling and measurement ...
Speaking at CES in Las Vegas on Thursday, FCC chairman Brendan Carr reiterated his view that the “balance of power” has shifted away from local TV affiliates and toward national broadcast networks.